Programme

Final Programme

Thursday 19^th September 2013

08.30-09.00	Registration
09.00-09.10	Welcome Maria Karampela & Vandana Pareek (University of Edinburgh, UK)
09.10-09.20	Opening Address Professor Stephanie O’ Donohoe (University of Edinburgh, UK)
09.20-10.00	Keynote Speech 1 “The Mediating Role Of The Built Environment In The Interplay Between Family Identity And Consumption Practices” Professor Margaret Hogg (Lancaster University, UK)
10.00-10.20	“Home Is Where The Heart Is: Home Countries and their Influences On Sojourners’ Consumption Preferences” Abhirarm Chandrasen Nicholas Alexander Ahmad Daryanto (Lancaster University, UK)
10.20-10.40	“A Provocative Glimpse: An Exploration Of How Women Consume Sex And Men In Advertising” Alexandra Rome (University of Edinburgh, UK)
10.40-11.00	“A Phenomenological Study on the ‘Rebirth of Romanticism’ Movement in Contemporary Consumption” Alison Jack (University of St Andrews, UK) Fiona Cheetham (Huddersfield University, UK)
11.00-11.20	“Care Of The Self And Consumer Discipline: A Foucauldian Analysis Of How Change Is Managed In The Socialised Body” James Cronin (Lancaster University, UK) Mary McCarthy (University College Cork, Ireland)
11.20-11.35	Coffee Break
11.35-11.55	“Investigating Consumers’ Perceptions And Preferences Of Brand Personality: The Relationship with Higher-Order Goals” Maria Karampela (University of Edinburgh, UK)
11.55-12.15	“Change In Brand Awareness Among “Tweens” (7-10 Years Of Age) In Lithuania” Inga Uus Rimgaile Vaitkiene (Kaunas University of Technology, Lithuania)
12.15-12.55	Keynote Speech 2 “Consumer-Based Brand Equity: A European Study” Professor George Christodoulides (Birkbeck, University Of London, UK)
12.55-13.15	“A Study Of Stakeholder-Based Brand Equity And Its Management In Brazil, Russia, India & China” Janina Schaumann (Lund University, Sweden)
13.15-14.00	Lunch Break & Networking
14.00-14.20	“Process Of Brand Vulnerability Scenario Development” Vestina Vainauskienė Rimgaile Vaitkiene (Kaunas University of Technology, Lithuania)
14.20-14.40	“From ‘Made In China’ To ‘Created In China’: An Exploratory Study Of The Future Development For ‘Made In China’ Brand In International Markets” Fenfang Lin Jake Ansell (University of Edinburgh, UK)
14.40-15.00	“The Impact Of Tourism On Country Branding And Identity:  The Baltic States Of Estonia, Latvia, And Lithuania” Brent McKenzie (University of Guelph, Canada)
15.00-15.15	Coffee Break
15.15-15.35	“Ageing And Online Consumer Behaviour: Understanding The Online Shopping Experiences Of Baby Boomer Consumers In The UK” Elizabeth Meech (University of Portsmouth, UK)
15.35-15.55	“Virtual Identity Construction And The  Ambivalences Of Social Technology” Stephanie Anderson (University of Strathclyde, UK)
15.55-16.15	“Customer Engagement In Online Brand-Related Communities: The Perspective Of Social Media Users” Laurence Dessart (University of Glasgow, UK)
16.15-16.35	“Virtual Brand Communities: Role Of Emotions In eWOM And Brand Tribalism” Oleksandra Pasternak (University of Glasgow, UK)
16.35-16.55	“The Emergence Of New Actors In Electronic Word Of Mouth Communication: An Investigation Of Technology Discourse” Benjamin Koeck (University of Edinburgh, UK)
16.55-17.00	Closing Remarks

 

Friday 20^th September 2013

08.45-09.00	Welcome
09.00-09.40	Keynote Speech 3 “Overcoming Challenges In Qualitative Research For Business Related Research” Professor Audrey Gilmore (University Of Ulster, UK)
09.40-10.00	“Politeness Strategies In Firms’ Answers To Customer Complaints” Pierre-Nicholas Schwab Laurence Rosier (Université Libre de Bruxelles, Belgium)
10.00-10.20	“Understanding and Measuring Brand Identity in Services“ Vandana Pareek (University of Edinburgh, UK)
10.20-10.40	“The Impact Of Jaycustomers On The Perceived Brand Image Of Jordanian Higher Education” Khaled Hailat (University of Salford, UK)
10.40-10.55	Coffee Break
10.55-11.15	“The Role Of Competition In Influencing Pro – Environmental Behaviours” Danielle Eiseman (Heriot-Watt University, UK)
11.15-11.35	“Identifying Key Enablers Of Employee Brand-Supporting Behavior” Achilleas Boukis Anastasios Siampos (University of Strathclyde, UK)
11.35-11.55	“Relationship Management In China: Selling Sophistication” Ashley Lloyd Peggy H.W. Li Mario A. Antonioletti Terence M. Sloan (University of Edinburgh, UK)
11.55-12.15	“Is Television Still King? Direct-To-Consumer-Advertising Media Selection Strategy” Rhonda W. Mack Joshua M. Davis Julia E. Blose (College of Charleston, USA)
12.15-13.00	Keynote Speech 4 “Getting Published In International Academic Journals In Marketing: The Author’s, The Editor’s And The Reviewer’s Points Of View!” Dr Cleopatra Veloutsou (University Of Glasgow, UK)
13.00-14.00	Best Paper Award AnnouncementLunch Break & Networking
14.00-15.15	Academic Writing Workshop for PhD students“How To Change The World (Well A Bit!): Results, Analysis & Conclusions” Susan Hancock
15.15-15.30	Coffee Break
15.30-17.00	Academic Writing Workshop for PhD students (continued) Susan Hancock